Affiliate Partnership

We run an affiliate programme built for publishers, streamers, content creators and marketing partners who want a straightforward way to monetise audiences around sports betting and casino content. We work closely with partners to drive quality traffic, provide clear reporting and deliver reliable payments. Join us to build a long-term commercial relationship with Bally Bet.

Programme purpose

Our affiliate programme is designed to create mutually beneficial partnerships. We focus on relevant traffic and sustained player value, so our agreements reward partners for promoting Bally Bet to audiences in the United Kingdom. The programme supports a range of publisher models, from content sites to social creators and paid media partners.

Partnership benefits

Partners receive commercial flexibility and direct support. We offer flexible deal structures, regular payouts, and a partner point of contact to help with campaign optimisation. You’ll also get access to marketing materials and creative assets tailored for UK audiences, together with promotional guidance to help improve conversion and retention.

Commission structure

We provide a choice of commercially realistic commission models so partners can select the approach that suits their traffic and business model. Options include revenue-based deals and hybrid arrangements. Specific rates are agreed during onboarding and reflect traffic quality, geography and product mix.

Tracking and reporting

Transparency is central to how we work. Partners get access to a secure partner dashboard with performance metrics, trackable links and downloadable reports. The dashboard shows real-time or near-real-time activity, conversions and payment history so you can review performance and plan campaigns with confidence.

Marketing tools and support

We supply a range of creative assets, including banners, landing pages and feed-ready creatives designed for mobile and desktop. Our team helps with localisation for UK markets, seasonal campaign ideas and A/B test suggestions. Technical support for tracking implementation is available during onboarding to ensure accurate attribution.

Long-term cooperation

We prioritise durable partnerships and fair commercial terms. Regular account reviews allow us to adjust deals as volumes change, and we welcome open dialogue about growth opportunities. Where appropriate, we offer bespoke incentives for partners who consistently drive high-value players over time.

Getting started

To request more information or begin the application process, contact our affiliate team at [email protected]. We aim to respond promptly and outline next steps, including account setup, tracking guidance and contract terms.